From January the 23rd to the 26th, the Recinto de Montjuïc, located in Avenida Reina Maria Crisitina, will host the 55th edition of Expohogar, the International Trade Show of Gift and Home Articles Spring-Summer Edition.
150 exhibitors will show the novelties and trends regarding window display, marketing, or gift packing among others in many different sectors such as interior and decoration, accessories and fashion jewelry, craft, leather goods and travel, personal care, gifts, or souvenirs.
Conferences will be organized and speakers working in different fields such as marketing, social media and online marketing, or art and design will present them.
You will be able to learn from Albert Casañé, sculptor, teacher and designer of Hermés window displays in Spain; or from Emma Capellera, designer of window displays for prestigious brands such as Louis Vuitton or Porcelanosa.
Victoria Herrera, social media manager, will explain to her audience how to use Facebook, Twitter, or Instagram to improve small companies’ visibility on social networks.
Many other speakers will teach you about their fields, you can find out more by clicking on this link.
There will also be demonstrations, workshops and exhibitions about floral arranging, origami, and novelties regarding decoration.
The SEE (Special Expert Event) area, a space designed by Blai Puig and Anna Riba, you will discover the novelties regarding window display, design, floral arrangements, and gift packing. This area aims to show the relationship between merchandising, creativity and communication.
This show is the ideal occasion for retailers and wholesalers not only to discover and learn more about the relationship between marketing and design to improve their strategy, but also to meet, make contact and exchange with other professionals to create a network.
Barcelona is the ideal city to organize this kind of events for different reasons. First, the city is known for its entrepreneurial spirit and its taste for innovation. Second, its economy has always been based upon trade, as evidenced by all the Hermes sculptures all around the city (Hermes is the Greek god of trade and travels who co-founded Barcelona according to the legend).
The show is open from 10 am until 7:30 pm from January the 23rd to the 25th and until 5:30 pm on the 26th.
For more information about Expohogar, you can visit the official website.